3 Questions with Bruce Croxon


Bruce Croxon

Bruce Croxon made his mark as a digital trailblazer when he cofounded Lavalife and revolutionized how people connect. Under his direction, he grew this early tech startup into the touchstone brand in online dating with over two million users. Since the sale of Lavalife, Bruce has been an active investor and advisor for tech scale-ups and a champion of the innovation ecosystem. As a former Dragon on CBC’s Dragons’ Den, co-host on BNN’s The Disruptors, and host for The Elevated Awards: Most Innovative Workplaces, Croxon dedicates himself to spotlighting Canadian innovation and believes our entrepreneurs can hold their own with anyone in the world.

1. What are some common mistakes workplaces make when it comes to building successful teams?

Sometimes we prioritize technical skills over true value based fit. I have seen poor teams ruin the best idea and so-so ideas do well because of great teams. The time spent identifying what individual characteristics make for the best culture for your company and then actively screening for those qualities is as important as the product itself.

2.What sets the Canadian ecosystem apart when it comes to building innovative companies?

We tend to leave our egos at the door which makes for good teamwork. We are also gaining the confidence that only comes through experience as we have second and third time entrepreneurs willing to give back. It also doesn’t hurt to have the best engineers on the planet.

3. What excites you most about the future of innovation?

The cost of innovation is being rapidly democratized. Technology itself used to be a barrier to entry due to cost and complexity. Code and the cloud have combined to speed invention at a fraction of the cost.



2019-04-22T17:06:04-04:00By |